• Identyo audiences will be used only on the protocol campaigns we will create from the clients existing campaign that he will want to test our audiences Vs his setup

  • We don't want to isolate traffic as Identyo needs to listen to all the traffic to be able to generate our audiences 

  • We will not blend as we will know the traffic source and if it's from our protocol campaigns or their campaigns 

  • We can track it on a click level and see first click to last click and everything in between, they just need to make sure they use UTM tags on all their marketing and the UTM url parameters are passing to all pages on their funnel