FAQ

How do audiences get built?
Audiences get built by visiting your website and triggering our pixel without the use of personal information (PI) or personally identifiable information (P...
Sun, 9 Aug, 2020 at 10:21 AM
How do segments get built?
We have four default segments, Cold, Warm, High engagement based on identifying behavior and Visitor Score 0 that will Exclude Bots and fraud visitors 
Sun, 9 Aug, 2020 at 10:22 AM
How are audiences pushed into the platforms?
Instead of pushing audiences, we use a real-time connected sync to both Facebook and Google automatically after proper permissions are granted.
Sun, 9 Aug, 2020 at 10:22 AM
How integrations get connected/created?
Each Client grants us access to their Google Tag Manager, Google Analytics, Facebook and/or Google Ads account, and with those permissions Identyo connects ...
Sun, 9 Aug, 2020 at 10:23 AM
What’s involved in the onboarding process?
Create and delivery pixel - Identyo Install pixel - Identyo Grant account access - Client Set segments and begin automation - Identyo Audienc...
Sun, 9 Aug, 2020 at 10:23 AM
Install GTM on WordPress
Fri, 7 Aug, 2020 at 3:14 PM
How does the include/exclude feature work?
From our pixel information we apply a set of proven actions, filters, and behaviors that triggers our segment creation and audience to include and exclude a...
Sun, 9 Aug, 2020 at 10:24 AM
What would be the best way to isolate traffic from Identyo vs our normal PPC traffic?
Identyo audiences will be used only on the protocol campaigns we will create from the clients existing campaign that he will want to test our audiences Vs...
Sun, 9 Aug, 2020 at 10:25 AM
I don't see my Facebook Audiences
The most common reason is TOS was not accepted   Please visit this link https://www.facebook.com/ads/manage/customaudiences/tos.php To accept Facebook term...
Mon, 10 Aug, 2020 at 9:55 AM